Jordi Bares

With 28 years of experience in the visual effects industry, Jordi has been the post-production lead on many of the most highly regarded TV commercials of the last 20 years.

 His drive and boundless energy, combined with his education as an architect, has made him a reference point in pushing the creative boundaries in new ways. He has collaborated with some of the world′s leading directors for brands like Adidas, Guinness, Heineken, Carlsberg, Levis, LG, Nike, Philips, Sony, Visa, Strongbow, Honda and many others.

Eager to lead the way to design and craft visual effects, Jordi has founded RohTau with a group of like-minded artists and managers, with the aim of reinventing content creation in a radical project centric new model that builds from the ground up to be exclusively located on the cloud, making the excellence of the talent composing its team the primary driving force of their recruitment and not their geographical location.

 Jordi has picked up numerous BTAA Craft Awards, multiple Clio Awards, a D&AD yellow pencil, and gongs at the Australia Effects and Animation Festival, Australia′s Young Guns, London International Awards, for work including the commercials Sony 'Balls', Sony Playstation ′Mountain′ and Toohey′s ′The Quest′.