C. EL PUNTO JUSTO DEL CONFLICTO COGNITIVO

IN COLLABORATION WITH THE BASQUE CENTER ON COGNITION, BRAIN AND LANGUAGE (BCBL)

This installation questions the infancy of C, an AI or artificial intelligence entity, which, driven by the desire to be an artist, converts the signals created by users into a generative work of art. The starting point is research into the brain’s reactions to visual stimuli, which in neuroscience are called “incongruent images” and are commonly used in advertising to capture people’s attention as well as in some of the works of the surrealist movement. According to the study, the response to these images is similar to that in situations of “cognitive conflict”

Vídeo (making-of): Morgancrea.