SUGAR DETOX CLINIC

IN COLLABORATION WITH THE BASQUE CULINARY CENTER (BCC INNOVATION)

Sugar Detox Clinic is a detox clinic that treats sugar addiction, a piece that lies between a parody of the therapy industry and a futuristic dystopia of a society controlled by sweetness. The treatments, tailored to various consumer-addict profiles, are based on sensory studies that show that the perception of taste is influenced by the five senses: taste and smell as well as hearing, touch, and sight. The aim of this research is to design foods that taste sweet but have less added sugars.

Vídeo (making-of): Morgancrea